Your AI
Business Interviewer
Deep qualitative interviews, at AI scale.
Currently in early development. Opening Aparté to a small number of design partners.
Not a questionnaire.
An interviewer that investigates.
Aparté follows the conversation, not a script.
Listen
“Sales sends a form, we key it into the ERP.”
Probe
Who checks it after you?
“Customer service keeps a spreadsheet, just in case.”
Challenge
The CRM integration should do this. Why doesn't it?
“It breaks on VAT numbers, so we stopped trusting it.”
Follow the lead
Who approves the credit limit, and where is it recorded?
Credit limits approved by email, outside the ERP
Hear from the people doing the work.
Go beyond how work is supposed to happen. Understand how it actually happens.
- 4 · Management
- 7 · Function leaders
- 9 · Team leads
- 18 · People doing the work
Documented process
- Quote→
- Order→
- Customer set-up→
- Credit check→
- First delivery
Lived process, reconstructed from 24 interviews
- Quote
- Order
- Customer set-up+ Re-keyed into the ERP+ Shadow spreadsheet
- Credit check+ Approved by email+ Checked twice
- First delivery
The investigation, in one place.
Context, people, interviews and intelligence, kept together.
AI Transformation
Project Lumen · Portfolio company · France
Identify where AI can materially improve how work gets done.
38 people · 6 shown
Customer Service Team Lead
Customer service · Nantes · Team lead
- Why them
- Owns the spreadsheet every new account passes through.
- Likely to know
- Where onboarding data breaks, and how the team works around it.
- Hypotheses
- H1 · Customer onboarding is the largest manual workload
- Topics
- Account set-up · Shadow spreadsheet · ERP import errors
- Interview guide
- 1Walk me through the last account you set up.
- 2What do you check that the system should?
- 3If it disappeared tomorrow, what would break?
From conversations to mission work.
Demonstration · fictional company16 relevant · 12 support · 1 contradicts · 3 silent
Finding · Supported
Manual customer onboarding is consuming significant sales and operations capacity.
CRM→Spreadsheet→ERPre-keyed twice
Every new account, I type the same data three times.
Inside Sales Representative · Lille · #24 · 07:12
We keep a spreadsheet because the ERP import breaks on VAT numbers.
Customer Service Team Lead · Nantes · #07 · 12:40
Credit limits are approved by email. Nobody sees them in the ERP.
Accounts Receivable · Lyon · #15 · 18:05
The same evidence, used in the mission
Extract account data from the signed order and create the ERP record, with a human check on credit.
One interviewer.
Different investigations.
- Objective
- Find where AI can materially improve how work gets done.
- Who to hear from
- Functions · Managers · Frontline teams · AI power users
- What to investigate
- Workflows · Manual work · Existing AI use · Friction · Adoption
- What it can produce
- Use cases · Automation opportunities · Adoption barriers · Evidence
Aparté is in early development.
We're opening early access to a small number of private equity teams and consulting firms.
Bring a real investigation. We'll show you what Aparté can do.